People notice, then move on
Your content gets views or compliments, but few inquiries from the people you most want to serve.
The Revenue Gaps / Attraction Gap
You can be visible every day and still have the wrong people reaching out, or have the right people pass by because they cannot tell what you do for them. That is where the Attraction Gap begins.
See the signsA practical place to start, without another posting schedule.
What it means
The Attraction Gap appears when people who are a good fit for your work are not discovering you, recognizing themselves in your message, or understanding why your offer is relevant now.
It can show up in your positioning, the places you show up, the language you use, or the path from first impression to a real conversation. The goal is to make it easier for the right person to say, “This is for me.”
Recognize the pattern
Your content gets views or compliments, but few inquiries from the people you most want to serve.
Interested people need a long conversation before they understand the problem you solve.
Prospects ask for something else, cannot see the value, or are not ready for the kind of help you provide.
A useful distinction: If well-matched people reach out but conversations do not move forward, examine what happens after the inquiry too. More visibility may not solve that part.
A quick self-check
Use real conversations rather than guessing from likes or views.
How many came from people who match the clients you most want to work with?
Could those people tell what outcome your work helps create before speaking with you?
Where did they first find you, and what made them take the next step?
What question did you have to answer more than once?
Where to begin
Describe the client you serve and the situation that makes your work timely for her.
Put the problem and desired result in words your clients actually use.
Make it obvious what someone should do when she recognizes herself in your message.
Go a little deeper
Attraction happens before the seven Revenue Gaps in our diagnostic. Once the right people arrive, the Revenue Gap Diagnostic™ helps you examine the follow-up, client experience, and retention systems that support what comes next.
Take the Revenue Gap Diagnostic™